
HLF+38.33%13.9%

NUS-59.47%12.0%

5318.KLSE-4.07%10.2%

BWMX+31.59%10.2%

USNA-44.41%10.2%

LFVN-34.84%8.3%
NATU3.SA-15.64%8.3%

MED-13.72%7.4%

NATR-17.76%5.6%

021240.KO+9.04%4.6%

NHTC-74.10%3.7%

MTEX-24.11%2.8%

INBP-37.14%1.9%

AGNT-65.40%1.0%
As of Oct 2, 2026, 9:55 PM ET
Business Models '24: MLMs & Direct Selling Constituents
Herbalife Nutrition Ltd.HLF | 13.9% | 2.28% | -1.59% | -1.03% | -2.00% | -6.63% | -38.35% | 36.30% | 38.33% | 84.43% | -70.99% | $1.30B |
Nu Skin Enterprises, Inc.NUS | 12.0% | 1.32% | -2.26% | -1.66% | 4.40% | -50.62% | -43.99% | -32.90% | -59.47% | -25.48% | -87.18% | $223.8M |
Betterware de Mexico, S.A.P.I. de C.V.BWMX | 10.2% | 0.61% | -1.25% | 6.71% | 0.85% | 18.49% | 1.62% | 58.89% | 31.59% | 42.53% | -30.10% | $614.5M |
DXN Holdings Bhd.5318.KLSE | 10.2% | 1.09% | -0.29% | 1.21% | 1.09% | -8.01% | -11.41% | 8.72% | -4.07% | -11.76% | -14.90% | $563.0M |
USANA Health Sciences, Inc.USNA | 10.2% | 3.13% | 3.21% | 4.77% | 6.16% | -22.29% | -29.11% | -43.81% | -44.41% | -58.17% | -84.16% | $273.6M |
LifeVantage CorporationLFVN | 8.3% | -2.72% | -1.37% | 0.08% | -1.68% | 0.57% | 33.22% | -60.86% | -34.84% | -45.26% | 3.38% | $76.6M |
Natura & Co Holding S.A.NATU3.SA | 8.3% | 10.37% | -6.57% | -21.80% | 10.37% | 4.76% | -19.73% | -11.41% | -15.64% | -46.61% | -83.30% | $1.96B |
Medifast, Inc.MED | 7.4% | 2.62% | -2.36% | -6.91% | 3.19% | 10.44% | 12.01% | -13.65% | -13.72% | -35.83% | -93.25% | $130.4M |
Nature's Sunshine Products, Inc.NATR | 5.6% | -1.11% | -5.26% | -11.55% | -0.52% | -41.96% | -54.75% | 1.09% | -17.76% | -4.67% | -16.39% | $218.9M |
Coway Co., Ltd.021240.KO | 4.6% | 2.32% | 3.07% | 8.38% | 2.32% | 23.10% | 30.61% | 33.21% | 9.04% | 37.67% | 26.48% | $5.24B |
Natural Health Trends Corp.NHTC | 3.7% | -0.99% | -6.35% | -35.62% | 1.99% | -65.75% | -67.81% | -76.68% | -74.10% | -78.28% | -74.23% | $8.6M |
Mannatech, IncorporatedMTEX | 2.8% | -4.94% | -17.00% | -2.64% | -4.94% | -19.52% | -2.71% | -21.14% | -24.11% | -5.82% | -77.97% | $12.8M |
Integrated BioPharma, Inc.INBP | 1.9% | -1.10% | -2.22% | -2.22% | -3.30% | -51.11% | -41.33% | -39.31% | -37.14% | -25.00% | -82.86% | $5.6M |
eXp World Holdings, Inc.AGNT | 1.0% | 0.00% | -7.05% | -10.78% | 0.00% | -59.51% | -47.43% | -62.36% | -65.40% | -71.75% | -90.32% | $581.3M |
| Theme return | — | 1.65% | -2.13% | -3.22% | 1.85% | -9.07% | -16.74% | 0.05% | -11.24% | 1.37% | -43.31% | — |
| Average | 7.1% | 0.92% | -3.38% | -5.22% | 1.28% | -19.15% | -19.94% | -15.99% | -22.26% | -17.43% | -55.41% | $800.6M |
| Median | 7.9% | 0.85% | -2.24% | -1.94% | 0.97% | -13.76% | -24.42% | -17.39% | -20.93% | -25.24% | -76.10% | $248.7M |
| Std Dev | 3.8% | 3.40% | 4.87% | 11.39% | 3.83% | 28.86% | 30.42% | 38.88% | 32.54% | 44.51% | 38.81% | $1.34B |
| Min | 1.0% | -4.94% | -17.00% | -35.62% | -4.94% | -65.75% | -67.81% | -76.68% | -74.10% | -78.28% | -93.25% | $5.6M |
| Max | 13.9% | 10.37% | 3.21% | 8.38% | 10.37% | 23.10% | 33.22% | 58.89% | 38.33% | 84.43% | 26.48% | $5.24B |
| % Positive Tickers | 57.14% | 14.29% | 35.71% | 57.14% | 35.71% | 28.57% | 35.71% | 21.43% | 21.43% | 14.29% |