
YUM-8.82%10.0%

CHH-4.42%7.0%

MCD-23.14%7.0%

PLNT-58.13%7.0%

REMX-7.20%7.0%

WING-60.51%7.0%

DPZ-31.36%6.0%

HLT+22.67%6.0%

MAR+33.44%6.0%

QSR+3.50%6.0%

WEN-32.14%5.0%

XPOF-39.47%5.0%

3382.T-5.16%4.0%

GSHD-37.94%4.0%

PZZA-57.97%4.0%

HRB-18.09%3.0%

SNA+8.32%3.0%

VVV-15.28%3.0%
As of Oct 2, 2026, 9:55 PM ET
Business Models '24: Franchise Model Constituents
Yum! Brands, Inc.YUM | 10.0% | -0.48% | -1.22% | -8.77% | 0.96% | -8.78% | -17.94% | -12.79% | -8.82% | -0.31% | 17.08% | $37.52B |
Choice Hotels International, Inc.CHH | 7.0% | 0.19% | 1.47% | 1.38% | -0.51% | 6.85% | -3.38% | -24.04% | -4.42% | -20.83% | -20.77% | $4.66B |
McDonald's CorporationMCD | 7.0% | 0.03% | -7.93% | -11.67% | -0.57% | -24.58% | -32.42% | -26.02% | -23.14% | -23.12% | 2.79% | $164.76B |
Planet Fitness, Inc.PLNT | 7.0% | 1.34% | 0.94% | -16.80% | 2.75% | -60.36% | -47.66% | -56.46% | -58.13% | -48.77% | -48.96% | $3.37B |
VanEck Rare Earth and Strategic Metals ETFREMX | 7.0% | 0.41% | -10.94% | -17.15% | 0.41% | -14.50% | -36.71% | 65.15% | -7.20% | 42.87% | -31.47% | $821.9M |
Wingstop Inc.WING | 7.0% | 2.42% | 2.32% | -7.42% | 0.38% | -56.08% | -59.63% | -55.60% | -60.51% | -74.17% | -33.76% | $2.91B |
Domino's Pizza, Inc.DPZ | 6.0% | 0.89% | -0.38% | -14.62% | 0.34% | -28.99% | -26.46% | -36.55% | -31.36% | -28.49% | -34.21% | $9.85B |
Hilton Worldwide Holdings Inc.HLT | 6.0% | 1.24% | 2.86% | 1.85% | 0.58% | 10.50% | 1.76% | 37.42% | 22.67% | 38.79% | 134.18% | $71.88B |
Marriott International, Inc.MAR | 6.0% | 1.18% | 2.14% | 6.71% | 0.20% | 14.59% | 4.03% | 46.56% | 33.44% | 44.53% | 136.86% | $93.60B |
Restaurant Brands International Inc.QSR | 6.0% | 0.22% | -2.59% | -11.18% | 0.42% | 2.67% | -2.31% | 4.72% | 3.50% | 0.37% | 26.62% | $24.26B |
The Wendy's CompanyWEN | 5.0% | -2.08% | -9.47% | -25.18% | -1.36% | -24.61% | -18.02% | -55.26% | -32.14% | -61.22% | -66.04% | $1.17B |
Xponential Fitness, Inc.XPOF | 5.0% | 0.86% | 20.75% | -4.73% | 3.65% | -41.31% | 13.38% | -40.81% | -39.47% | -61.82% | -64.61% | $175.4M |
Goosehead Insurance, IncGSHD | 4.0% | -3.48% | -2.21% | -34.96% | -5.09% | -39.24% | -17.44% | -63.27% | -37.94% | -46.05% | -68.67% | $1.70B |
Papa John's International, Inc.PZZA | 4.0% | -0.87% | -3.68% | -13.17% | 0.26% | -48.26% | -37.32% | -50.87% | -57.97% | -60.43% | -82.62% | $639.3M |
Seven & i Holdings Co., Ltd.3382.T | 4.0% | -1.08% | -2.39% | -2.89% | -1.08% | -13.07% | -10.89% | -14.12% | -5.16% | -13.51% | -15.94% | $28.94B |
H&R Block, Inc.HRB | 3.0% | -1.51% | -4.51% | -18.96% | -3.30% | -4.82% | 35.46% | -24.96% | -18.09% | -29.77% | 89.18% | $5.28B |
Snap-on IncorporatedSNA | 3.0% | 0.32% | 0.32% | -1.99% | 1.44% | 8.93% | -3.17% | 11.97% | 8.32% | 32.89% | 98.25% | $19.08B |
Valvoline Inc.VVV | 3.0% | -0.65% | 6.59% | -3.99% | -0.71% | 5.16% | -19.15% | -14.73% | -15.28% | -24.64% | -1.88% | $3.90B |
| Theme return | — | 0.14% | -0.69% | -10.35% | 0.16% | -17.21% | -17.77% | -15.19% | -17.00% | -16.36% | 8.77% | — |
| Average | 5.6% | -0.06% | -0.44% | -10.20% | -0.07% | -17.55% | -15.44% | -17.20% | -18.43% | -18.54% | 2.00% | $26.36B |
| Median | 6.0% | 0.21% | -0.80% | -9.97% | 0.30% | -13.78% | -17.69% | -24.50% | -16.68% | -23.88% | -18.36% | $4.97B |
| Std Dev | 1.8% | 1.37% | 6.74% | 10.01% | 1.91% | 23.37% | 22.30% | 36.54% | 26.13% | 37.19% | 67.39% | $42.13B |
| Min | 3.0% | -3.48% | -10.94% | -34.96% | -5.09% | -60.36% | -59.63% | -63.27% | -60.51% | -74.17% | -82.62% | $175.4M |
| Max | 10.0% | 2.42% | 20.75% | 6.71% | 3.65% | 14.59% | 35.46% | 65.15% | 33.44% | 44.53% | 136.86% | $164.76B |
| % Positive Tickers | 61.11% | 44.44% | 16.67% | 61.11% | 33.33% | 22.22% | 27.78% | 22.22% | 27.78% | 38.89% |