
9992.HK-41.74%15.0%

GAW.LSE+19.81%11.0%

FNKO+78.34%10.0%

7832.T+11.59%9.0%

8136.T-29.42%9.0%

GME-7.88%8.0%

MNSO-59.45%8.0%

DIS-9.13%7.0%

HAS+17.93%6.0%

7803.T+33.55%5.0%

BBW-58.35%4.0%

1126.HK-54.99%3.0%

MAT-11.53%3.0%

7867.T+25.49%2.0%
As of Oct 2, 2026, 9:55 PM ET
Consumer Behavior '25: Adult Collectibles & Kidulting Constituents
Pop Mart International Group Limited9992.HK | 15.0% | -2.23% | -3.29% | -3.29% | -2.23% | -21.17% | -35.26% | -8.96% | -41.74% | 174.76% | 184.55% | $25.11B |
Games Workshop Group PLCGAW.LSE | 11.0% | 1.90% | -6.12% | -7.21% | 1.90% | -10.75% | -5.98% | 27.43% | 19.81% | 69.25% | 101.46% | $7.52B |
Funko, Inc.FNKO | 10.0% | 4.64% | -0.36% | -6.51% | 0.00% | 64.71% | 12.00% | -18.01% | 78.34% | -49.61% | -69.19% | $327.2M |
BANDAI NAMCO Holdings Inc.7832.T | 9.0% | -0.23% | 2.47% | 2.28% | -0.23% | 36.13% | 33.82% | 7.14% | 11.59% | 66.05% | 49.12% | $23.31B |
Sanrio Company, Ltd.8136.T | 9.0% | -0.88% | -2.50% | -9.07% | -0.88% | 18.78% | 2.00% | -17.30% | -29.42% | 39.09% | 394.63% | $9.06B |
GameStop Corp.GME | 8.0% | 2.45% | 4.35% | 32.18% | 4.00% | 24.88% | 4.35% | 10.51% | -7.88% | 16.51% | -44.15% | $11.08B |
MINISO Group Holding LimitedMNSO | 8.0% | -3.29% | -2.42% | -7.90% | -2.96% | -52.75% | -50.83% | -52.51% | -59.45% | -51.89% | -37.06% | $2.69B |
The Walt Disney CompanyDIS | 7.0% | 0.82% | -1.85% | -5.63% | 0.56% | -10.43% | -3.90% | 4.11% | -9.13% | 9.63% | -41.22% | $177.45B |
Hasbro, Inc.HAS | 6.0% | -0.49% | 2.00% | -5.19% | -1.48% | 8.11% | -10.99% | 41.41% | 17.93% | 27.51% | 16.83% | $12.63B |
Bushiroad Inc.7803.T | 5.0% | -2.66% | -9.58% | 0.94% | -2.66% | 46.69% | 52.35% | 42.14% | 33.55% | 127.03% | -17.61% | $377.4M |
Build-A-Bear Workshop, Inc.BBW | 4.0% | 0.59% | -1.10% | -14.18% | 1.73% | -57.81% | -46.88% | -36.55% | -58.35% | -22.97% | 74.53% | $320.5M |
Dream International Limited1126.HK | 3.0% | -2.55% | -9.21% | -17.26% | -2.55% | -32.96% | -39.65% | -11.22% | -54.99% | 27.92% | 210.78% | $478.7M |
Mattel, Inc.MAT | 3.0% | 1.53% | 15.33% | 4.06% | 1.30% | -23.21% | -10.12% | -23.33% | -11.53% | -19.50% | -18.39% | $4.44B |
TOMY Company, Ltd.7867.T | 2.0% | -0.02% | 3.68% | 14.60% | -0.02% | 50.72% | 44.61% | 14.81% | 25.49% | 0.74% | 166.73% | $2.29B |
| Theme return | — | 0.06% | -1.33% | -2.08% | -0.29% | 3.49% | -6.35% | 11.60% | -5.97% | 53.92% | 137.09% | — |
| Average | 7.1% | -0.03% | -0.61% | -1.58% | -0.25% | 2.92% | -3.89% | -1.45% | -6.13% | 29.61% | 69.36% | $19.79B |
| Median | 7.5% | -0.12% | -1.47% | -5.41% | -0.12% | -1.16% | -4.94% | -2.43% | -8.51% | 22.01% | 32.97% | $5.98B |
| Std Dev | 3.5% | 2.15% | 6.06% | 12.08% | 1.96% | 37.40% | 31.28% | 26.83% | 38.81% | 61.56% | 126.40% | $44.43B |
| Min | 2.0% | -3.29% | -9.58% | -17.26% | -2.96% | -57.81% | -50.83% | -52.51% | -59.45% | -51.89% | -69.19% | $320.5M |
| Max | 15.0% | 4.64% | 15.33% | 32.18% | 4.00% | 64.71% | 52.35% | 42.14% | 78.34% | 174.76% | 394.63% | $177.45B |
| % Positive Tickers | 42.86% | 35.71% | 35.71% | 35.71% | 50.00% | 42.86% | 50.00% | 42.86% | 71.43% | 57.14% |