SG+10.22%9.0%
UBER-29.65%9.0%
LULU-46.84%7.0%
NYT+14.28%7.0%
ONON-28.35%7.0%
WRBY+1.23%7.0%
ABNB+33.55%6.0%
AXP-8.54%6.0%
CAVA-13.81%6.0%
DUOL-53.81%6.0%
SPOT-33.10%6.0%
DASH-30.34%5.0%
HIMS-47.97%5.0%
PTON-42.45%4.0%
REF-11.07%4.0%
BIRK-29.65%3.0%
MTCH+12.90%3.0%
As of Oct 2, 2026, 9:55 PM ET
Archetypes '26: Urban Educated Constituents
Sweetgreen, Inc.SG | 9.0% | 4.84% | 16.69% | 32.99% | 3.11% | 32.40% | 61.26% | -64.98% | 10.22% | -72.94% | -81.62% | $1.08B |
Uber Technologies, Inc.UBER | 9.0% | 0.34% | -2.75% | -11.10% | 0.13% | -16.82% | -9.88% | -8.77% | -29.65% | -6.62% | 44.76% | $138.64B |
Lululemon Athletica Inc.LULU | 7.0% | -1.46% | -8.68% | -21.11% | -1.18% | -54.42% | -48.84% | -66.50% | -46.84% | -64.02% | -76.47% | $10.73B |
On Holding AGONON | 7.0% | 2.15% | 3.27% | 9.17% | 0.50% | -34.70% | -34.70% | -32.44% | -28.35% | -37.89% | 1.15% | $10.28B |
The New York Times CompanyNYT | 7.0% | -1.59% | -2.92% | -6.12% | -0.27% | -8.47% | -20.37% | 28.10% | 14.28% | 15.55% | 31.30% | $10.18B |
Warby Parker Inc.WRBY | 7.0% | -1.67% | 16.67% | 11.94% | -2.64% | 22.83% | 7.02% | 45.46% | 1.23% | 74.27% | -49.65% | $3.32B |
Airbnb, Inc.ABNB | 6.0% | 1.22% | 0.27% | -11.46% | 1.11% | 19.55% | 20.09% | 32.13% | 33.55% | 29.64% | -6.12% | $96.40B |
American Express CompanyAXP | 6.0% | 0.23% | -1.17% | -8.63% | -0.20% | -18.32% | -2.40% | 10.46% | -8.54% | 14.24% | 83.49% | $204.47B |
CAVA Group, Inc.CAVA | 6.0% | 0.06% | 3.50% | -11.79% | 0.19% | -7.13% | -33.91% | -39.67% | -13.81% | -56.45% | 24.28% | $6.34B |
Duolingo, Inc.DUOL | 6.0% | -1.57% | -2.13% | -8.41% | -1.36% | -17.62% | 43.14% | -57.17% | -53.81% | -49.14% | -10.16% | $6.72B |
Spotify Technology S.A.SPOT | 6.0% | -3.77% | -5.61% | -15.41% | -3.71% | -18.52% | -8.11% | -16.31% | -33.10% | 26.92% | 106.21% | $97.22B |
DoorDash, Inc.DASH | 5.0% | 3.83% | -2.11% | -16.84% | 3.28% | -16.92% | 6.62% | -0.58% | -30.34% | 33.09% | -7.27% | $82.42B |
Hims & Hers Health, Inc.HIMS | 5.0% | -1.02% | -1.05% | 4.99% | 2.76% | -7.27% | 107.37% | -3.56% | -47.97% | 69.29% | 297.26% | $6.47B |
Peloton Interactive, Inc.PTON | 4.0% | -1.01% | -0.50% | -6.29% | 0.50% | -18.91% | 24.25% | -20.84% | -42.45% | 5.58% | -94.33% | $2.05B |
Reformation Inc. (California)REF | 4.0% | 1.18% | -1.40% | -5.10% | 5.59% | -11.07% | -11.07% | -11.07% | -11.07% | -14.79% | -14.79% | $759.1M |
Birkenstock Holding plcBIRK | 3.0% | 1.09% | 2.75% | -3.67% | -1.27% | -20.42% | -21.85% | -31.04% | -29.65% | -29.74% | -27.54% | $6.13B |
Match Group, Inc.MTCH | 3.0% | 0.47% | -6.43% | -8.03% | -2.74% | 20.87% | 23.51% | 24.78% | 12.90% | 8.76% | -74.43% | $9.41B |
| Theme return | — | 0.25% | 1.19% | -3.62% | 0.00% | -3.93% | 5.74% | -8.60% | -11.60% | 0.52% | 30.96% | — |
| Average | 5.9% | 0.20% | 0.49% | -4.40% | 0.22% | -9.11% | 6.01% | -12.47% | -17.85% | -3.19% | 8.59% | $40.74B |
| Median | 6.0% | 0.23% | -1.17% | -8.03% | 0.13% | -16.82% | -2.40% | -11.07% | -28.35% | 5.58% | -7.27% | $9.41B |
| Std Dev | 1.7% | 2.07% | 6.69% | 12.59% | 2.34% | 21.38% | 37.64% | 32.88% | 24.67% | 42.70% | 90.59% | $58.88B |
| Min | 3.0% | -3.77% | -8.68% | -21.11% | -3.71% | -54.42% | -48.84% | -66.50% | -53.81% | -72.94% | -94.33% | $759.1M |
| Max | 9.0% | 4.84% | 16.69% | 32.99% | 5.59% | 32.40% | 107.37% | 45.46% | 33.55% | 74.27% | 297.26% | $204.47B |
| % Positive Tickers | 58.82% | 35.29% | 23.53% | 52.94% | 23.53% | 47.06% | 29.41% | 29.41% | 52.94% | 41.18% |
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